Mou Flagship Store

Burlington Arcade, was built two hundred years ago to the order of George Cavendish as a gift for his fashionable wife, to indulge her love of shopping with friends.

Today the Arcade is London’s hottest shopping destination with its regular events, jazzed-­up Beadles and eclectic mix of niche young labels, pop-ups, established luxury brands, antique jewellery, perfumes and watches.

A regular haunt for international celebrities who enjoy shopping incognito in their favourite little stores, legend also has it that a friendly ghost called Percy lives in unit 42.

The arcade is one of London’s most traditional and quintessential British destinations, just off Piccadilly.

It was a long, thought-out process as to where would be the right fit for mou's first London flagship store. London has a wealth of shopping districts but after much exploring it was clear that mou's brand identity was best matched with the arcade.