Walpole is the official sector body for UK luxury. Including mou, the organisation counts more than 250 British brands in its membership. As the voice of British luxury, Walpole’s purpose is to promote, protect and develop a sector worth £48 billion to the UK economy, and destined to become a world leader in sustainability.


Formed in 1990 as ‘The Churchill Group’ by top-tier British companies, the aim of the organisation was to promote British excellence, providing a community for the exchange of best practice ideas to drive business development.

In 2005 Walpole refined its mission statement from promoting British excellence to promoting, protecting and developing British luxury.

Mou is proud to be a longstanding member of The Walpole