Mou Flagship Store

22 Burlington Arcade, London

Opening Hours

Monday - Saturday 10.30 am - 5.30 pm
Sunday 11.30 am - 5.00 pm


22 Burlington Arcade, London, England

+44(0)207 491 9253

Burlington Arcade

Burlington Arcade, was built two hundred years ago to the order of George Cavendish as a gift for his fashionable wife, to indulge her love of shopping with friends.

Today the Arcade is London’s hottest shopping destination with its regular events, jazzed-­up Beadles and eclectic mix of niche young labels, pop-ups, established luxury brands, antique jewellery, perfumes and watches.

A regular haunt for international celebrities who enjoy shopping incognito in their favourite little stores, legend also has it that a friendly ghost called Percy lives in unit 42.

The arcade is one of London’s most traditional and quintessential British destinations, just off Piccadilly.

It was a long, thought-out process as to where would be the right fit for mou's first London flagship store. London has a wealth of shopping districts but after much exploring it was clear that mou's brand identity was best matched with the arcade.

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Welcome to Mou

We look forward to welcoming you to the first mou store in the world, right in the heart of London’s famous shopping precinct and adjacent to the Royal Academy. Set over three floors, this is a bijou home for London’s own cult ethical luxury label, a place to discover all the mou styles in one place, along with a curated selection of accessories and vintage treasures from the brand’s founder, Shelley Tichborne.